Global AlertLink Software was specially developed for issues and crisis management

REV INTERACTIVE AND CHARLES RYAN ASSOCIATES LAUNCH
CRISIS MANAGEMENT SOFTWARE SYSTEM

Charleston, W.Va. -- Rev Interactive, the technology division of Charles Ryan Associates (CRA), announced today the official offering of Global AlertLink^TM – an Internet-based information management software package that is specifically tailored for issues and crisis management.

The interactive team at Rev and public relations practitioners at CRA created the unique system after consulting with corporations across the nation that utilize a paper-based communications plan. Kevin Hall, president of Rev Interactive, said, "The Internet has given the communications industry a wealth of possibilities to make our lives easier. With the advent of our customized system, the response time to our clients' employees, the media, local community leaders and political leaders is decreased dramatically. With the crisis communications experts of CRA and technology professionals of Rev, we were able to develop a system that is the first of its kind. This will be the next wave in the communications industry."

The three core modules of Global AlertLink^TM allow a communications professional to maintain a wide range of information, inform and collaborate with colleagues and relay messages to stakeholders in real-time. Hall continued, "What we found is that many companies develop a crisis management plan, but do not have the time or resources to keep it updated. When a crisis or event actually occurs, the plan is useless. We looked at existing software systems, but none accomplished everything we wanted to offer. Our staff spent months collaborating with major companies and their external affairs representatives to come up with the best possible solution. We believe we have done that with Global AlertLink^TM."

Global AlertLink^TM offers our clients the ability to have global access to a central, secured information source 24 hours a day, seven days a week. Now, our clients have a single point for information and an easy-to-use system that brings the team together, regardless of the physical location. In addition to housing up-to-date information, Global AlertLink^TM also gives the client the ability to immediately launch various web sites. Since every audience is different, there are diverse messages that need to be communicated. Several web sites can be developed for the media, general public, stockholders, etc. Charles Ryan, chairman and chief executive officer of Charles Ryan Associates, said, "We knew there had to be an interactive system that allowed for real-time access, was a single point for information, easy-to-use and flexible. Global AlertLink^TM does every one of those and more. I believe it will have an enormous impact in handling crisis communications."

For more information on Global AlertLink^TM, please visit the web site at www.globalalertlink.com. Information regarding Rev Interactive and Charles Ryan Associates can also be found at www.revinteractive.com and www.charlesryan.com.

Rev Interactive is the strategic interactive division of Charles Ryan Associates. Focusing on all interactive solutions – Internet, Intranet, Extranet and multimedia. Rev Interactive offers clients a complete package of communications services for the interactive mediums.

Charles Ryan Associates is a multi-million dollar regional integrated marketing communications firm headquartered in Charleston, West Virginia. It employs more than 70 people in offices in Richmond, Charleston, Lexington and Cincinnati.