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Background
In today's world, most crisis communications plans outline all actions and scenarios regarding issues that could impact a company – and then is put on paper. This vital information is put on the shelf to await any crisis situation.
The problem arises with the plan when it's really needed. Communication professionals find the information is outdated. Media personnel and community leaders have changed and even new team members have been introduced. The plan that was so painstakingly created is rendered useless.
Our global economy makes hard copy crisis communication plans even less valuable. Communication with colleagues in the next building, next city or next country is more time consuming and cumbersome. In the event of a real crisis, it is imperative your entire organization should be communicating the same messages.
How many of us have heard about the satellite office that "leaked" critical information before the corporate headquarters were ready? It's a pervasive problem with the current communications plans.
Even with email, communication gets confusing. Our overwhelmed email systems are clogged with numerous versions of press releases, memos and legal documents. Keeping it straight can be maddening – and in a crisis it can be impossible.
Not only are there hundreds of employees wondering what the message is, but they are relying on the information from the media itself – radio, newspapers, television, Internet. It's important that the right message comes from the right person – you.
The advent of the Internet made us take another look at the crisis communication plans we formulate. There had to be a better way.
Every company handles their communications differently. Some use an external affairs office at the main headquarters for all messages. What if the main external affairs coordinator is not in the office? Others leave it up to their satellite offices. How could we make sure everyone was on the same page?
At Rev Interactive, we developed an online system we believe will revolutionize your communication strategy. We developed a depository for all your information that can be handled in the blink of an eye.
Learn More About Our Crisis Experience
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